by KeyOpp Property Management | Mar 6, 2025 | Property Owners, Uncategorized
Before looking into savings strategies for a down payment on a home, it’s crucial to understand what lenders evaluate when approving a mortgage. Beyond just having enough money for a down payment, lenders assess your overall financial health to determine your ability...
by Lawrence Leung | Feb 21, 2025 | Uncategorized
Insights from Justin Goodman of Zack & Freedman PC and Lawrence Leung of KeyOpp Property Management & Real Estate San Francisco continues to evolve as one of the most regulated housing markets in the country. Keeping up with new laws, state mandates, and local...by Lawrence Leung | Feb 7, 2025 | Uncategorized
The Richmond District of San Francisco is known for its diverse community, scenic beauty, and bustling local businesses. But beyond its picturesque streets lies a vibrant and deeply connected neighborhood that thrives on community support and collective action. At the...by Lawrence Leung | Feb 13, 2023 | Property Management Education, Property Owners, Rental Market Trends, Uncategorized
The City and County of San Francisco passed a new law back on January 18, 2021 with a multi-phased implementation. The first phase as you may recall was the annual direct invoicing of rent board fees paid directly to the SF Rent Board beginning last March...by Lawrence Leung | Nov 21, 2022 | Rental Market Trends, Uncategorized
Despite the Federal Reserve’s best efforts to reduce inflation, the most recent data indicates that it is still stubbornly high, hanging around 8.20%. The stock market has been very volatile due to inflationary pressures, and discussions about a recession are...by Lawrence Leung | Oct 18, 2022 | Lifestyle, Uncategorized
San Francisco may be only 49 square miles, but don’t let that trick you into thinking there’s a limit to what this exciting city has to offer. You wouldn’t believe how much there is to do here. San Francisco is special because it has so many unique features,...
Lawrence Leung
Co-Owner and Head of Property Management
With over 30 years of real estate experience, Lawrence brings a family-focused approach to Real Estate. Starting early on by assisting his father with hands-on repairs and maintenance with various properties and later assisting with the backend operational processes, Lawrence along with his wife Melanie Leung have a developed multiple businesses focusing on all aspect of Real Estate including, but not limited to, Property Management, Investment Strategies as well as Buyer and Seller Representation. By working in multiple aspects of the real estate process, he brings a multi-faceted perspective to the buying and investment process. As a duo team with a strong knowledge of property investment, Lawrence is able to provide all the necessities an investor needs to make the smart choices.
In his spare time, Lawrence loves spending time with his kids. They enjoy camping, playing sports, and skiing in Lake Tahoe as a family.
If you’re looking for a trusted advisor with a strong investment background, you can’t do better than Lawrence Leung.
Melanie Leung
Co-owner and Head of Real Estate
Having grown up with parents working in real estate, I found my passion for this industry at an early age. I chose to follow in their footsteps after seeing how many clients they were able to help fulfill the American Dream of Home Ownership. After 7 years of working extensively in the San Francisco Bay Area, I have developed a keen understanding of the local market and always take the time to figure out what clients really need from me as a professional real estate broker. I take pride in serving my clients with the utmost level of care and professionalism. It is my job to ensure a smooth, worry-free, and satisfying experience for everyone involved.
As a mother of three children, I fully understand the aspects of finding the perfect home for your family. There are so many factors to consider which makes the home search quite arduous. Where do you start and what is most important to you? Is it the neighborhood or schools or safety? This is where I can offer my insight and guide clients in the right direction. Helping buyers find a home where they can raise a family and build memories for a lifetime is most rewarding to me.
I also understand a seller’s sentimental value when letting go of a place where they raised their kids and nurtured a home for thirty years. Helping sellers find comfort during the sale process is my specialty. With extra care and attention, I have been able to appease my clients and manage their properties delicately. These valuable experiences have allowed me to assist my clients during all stages of their lives – whether it’s their first home purchase, purchasing an investment property, or downsizing to a smaller home.
If you would like to know more about how I can fulfill your real estate needs, please contact me at your convenience.
Anna Palileo
Business Development Manager
Keyopps employee Anna
Anna graduated from San Francisco State University, with a BA in Communications. After graduation, Anna assisted in expanding one of the world’s leading manufacturers of high performance headphones and audio accessories. During these six years, this opportunity taught her great experience in cost analysis and bid negotiations, sales coordination, project management and the importance of reaching deadlines.
In 2011, she started her own photo booth business called The Booth SF, which she still operates in her spare time. Later on, she began a position as an Account Manager for a janitorial service company, and was promoted to help build a new company which provided janitorial services for offices throughout the Bay Area. Outside of her full-time career, in 2009 Anna started managing her family’s rental properties, and continues to do so today. These past professional experiences helped her cultivate much of her relationship building skills as she coordinated access and work orders between property management companies and tenants. From these experiences and relationships, she was recruited to help grow another property management company in San Francisco, where she was able to work in a position that explores her passion for the industry.
All of Anna’s experiences revolve around excellent customer service. Her past and current interests also continue to add to her expertise in communications. Anna understands the needs of property managers, residents, and vendors, and continues to deliver top tier service to all. Managing various properties in different markets for over a decade has exposed Anna to a wide range of different issues she’s had to address. All of this showcases her flexibility in navigating different situations and accommodating various customer needs. From her extensive professional experience, she is also skilled in projects that require multitasking, prioritization, and utmost organization. On top of her proficiency in English, Anna speaks fluent Cantonese, which opens the door for communication possibilities.
When not working, Anna enjoys spending time with her husband and her dog, Big Fudge, trying new experiences and traveling. She dedicates her spare time to her family, her nieces and her friends.
APPLICATION PROCESS
We appreciate your interest in our available homes for lease offered by KeyOpp Property Management. In order to qualify for one of our rental properties, you must submit a rental application. The rental application must be completed by each person age 18 years and older who will occupy the property. Applicants are required to complete the application in its entirety and submit all specified documents.
Leases are granted on a first-approved application basis. KeyOpp Property Management will process your application and notify you if you qualify to lease the desired property. Allow two business days for the rental application to be processed. If any additional information is needed a representative will contact you.
Nathan Maleewong
Director of Sales and Marketing
Keyopps employee Nathan
As the Sales and Marketing Director, Nathan has been instrumental in driving our sales and marketing team toward success. He effectively leads our sales and marketing team by fostering collaboration and innovation, continually inspiring new ideas that drive business growth and client satisfaction. He is adept at developing targeted marketing strategies that resonate with the community, maximizing outreach, and ultimately connecting the right buyers and sellers. Additionally, Nathan is a creative thinker, always coming up with unique projects that not only elevate the client experience but also add tangible value to the communities we serve. His community-focused initiatives reflect his genuine care for building lasting relationships and improving the neighborhoods we work in.
Beyond his professional expertise, Nathan’s deep understanding of the complexities of real estate allows him to seamlessly guide clients through the buying or selling process with ease. His sharp intuition for matching clients with the right property is matched by his commitment to reducing stress and providing expert guidance every step of the way.
Outside of work, Nathan nurtures his creative side by capturing the beauty of nature through photography and videography. His love for music is showcased by his eclectic vinyl collection, spanning from jazz and soul to R&B across decades. He also embraces personal growth and consistency, starting each day with a morning workout, setting goals, and constantly learning.
Nathalie Flauta
IT Specialist
Nathalie began her professional career in software and data management. Working with imperative government statistics, Nathalie developed a strong attention to detail and exceptional multitasking capabilities. As a technical support specialist in the IT industry, Nathalie began to deepen her desire to help people and provide excellent customer service. Driven by a mission to be user-centric and customer-focused, she approaches all customer interactions with sincerity and an eagerness for improvement. She’s your go-to person when you’re stuck, need help, or just need someone to listen.
Nathalie naturally developed an interest in property management as she was introduced to her family’s business and assisted with management at a young age. She comes from a proud lineage of agriculture farmers and has personal experience assisting with property redemption following foreclosures. Nathalie values preserving family legacies and is passionate about property ownership and management, as well as housing rights. We are proud and excited to have Nathalie on our Operations team.
Erika Roslin
Tenancy Specialist
Erika May Roslin has a BA in Accounting and has professional experience working in finance and administration. She has a robust appreciation for accuracy and precision which makes her well equipped for bookkeeping within the real estate and property management industries. Erika has also developed excellent customer service skills and highly values customer satisfaction. She strives to make customers and clients feel happy with their products and services and seeks feedback to further improve operations.
Erika is working towards becoming a Certified Public Accountant (CPA) and Certified Management Accountant (CMA) and deeply enjoys her academic journey within finance. When Erika is not working or studying for her Master’s degree, she is passionate about reading and writing, improving her cooking skills through YouTube videos, and enjoys being outdoors in nature. We’re happy to have Erika on our team.
Cherrylane Dizon
Tenancy Specialist
Cherrylane has developed excellent customer service and conflict diffusion skills during her 20 years in the gaming and casino industry. Patience, honesty, and professionalism are at the heart of her commitments and honors her work with integrity and confidentiality. As Cherrylane pivots into the BPO (Business Process Outsourcing) industry, her advanced customer service experience is extremely useful in ensuring customer satisfaction and support. She has worked and interacted with people from diverse cultures and from all walks of life, making her personable and empathetic. We’re thrilled to have her as part of our operations team.
Outside of work, Cherrylane is happily married with three kids and loves her family dearly. She loves spending time with her family creating lifelong memories.
Emily Peterman
Leasing Manager
Emily is originally from Los Angeles, California, and graduated from Chapman University with a degree in Business Communication. Her first experience in a leadership role was as a department manager at Nordstrom. It was here she developed her skills in people management as well as client retention. She was awarded with a “Customer Service All-Star” award by the CEO for her creative problem-solving skills and stellar success in giving customers the utmost best service. Following this chapter, she moved her expertise into a Project Management role at an Architectural Engineering company in Southern California. It was here she found her passion for home design and ultimately real estate. With Emily’s combined people skills and passion for the business of real estate and property management, she is thrilled to help grow all facets of KeyOpp.
In her free time, Emily loves to travel, cook up a meal in the kitchen, and attend a variety of dance classes. She traveled and trained as a classical ballerina when she was young and was offered a full-time position at the Joffrey Ballet in Chicago, Illinois following high school, which she ultimately turned down to attend college. Emily loves meeting new people and creating lasting connections. Outside of work she is currently working towards her Real Estate License and hopes to work with the Northern California community soon!
Kat Garcia
Marketing Manager
Katrina embarked on her professional journey as a Digital Marketing Specialist in Real Estate right after graduating in 2019 with a Bachelor of Arts in Business Administration, majoring in Marketing Management.
Her role sparked a passion for creativity and learning in real estate advertising, aligning perfectly with her business-minded nature and aspirations to own a business one day. With five years of experience under her belt, Katrina is particularly drawn to the ever-evolving nature of marketing, which challenges her to continuously learn and adapt to new technologies.
Outside of her professional endeavors, Katrina indulges in flower arrangement and baking, hobbies that offer her a creative outlet away from the digital world. These pursuits not only showcase her artistic side but also provide a peaceful contrast to her dynamic career in digital marketing, embodying her well-rounded approach to both her personal and professional life.
Jennifer Dindin
Maintenance Specialist
Kristine Cordenillo
Director of Operations
Kristine Cordenillo’s fascination with the concept of home got her into the property management industry. She believes the home is a significant factor in shaping a person’s identity. She was previously a Lease Management Manager for a property management company based in Michigan for about five years. She is currently a candidate for a degree in Masters in Anthropology.
As a freelance researcher, she has done ethnographic research on community health, indigenous peoples of the Philippines, disaster, and resettlement. She also has a background in teaching Political Science, Asian Civilization, and Philippine History. In 2022, one of her essays
was published in a Humanities journal of a top-rated Japanese university.
Outside work, she keeps herself busy with her animal welfare advocacy, tending to her small garden, playing with her dogs, and spending quality time with her son.
Calvin Yu
Project Manager
Calvin Yu is a seasoned professional with a decade of diverse experience, underpinned by a foundation in Business Administration from San Francisco State University. His career trajectory includes roles in food service, project management, and as a production associate at Tesla, each contributing to his robust skill set. In these roles, Calvin has demonstrated his ability to thrive in fast-paced environments, showcasing his hardworking nature, diligence, and patience. His time in the food service industry refined his customer service and operational skills, while his project management experience enhanced his strategic planning and problem-solving capabilities. At Tesla, he embraced the challenge of precision and innovation, further solidifying his adaptability and commitment to excellence.
Outside the workplace, Calvin’s passion for culinary exploration stands out. He enjoys discovering new dining spots, a hobby that not only allows him to enjoy diverse flavors but also keeps him connected with the community’s cultural vibrancy. This interest in exploring new eateries reflects his innate curiosity and love for continuous learning and engagement. Through his professional endeavors and personal interests, Calvin exemplifies a blend of dedication, creativity, and a relentless pursuit of personal and professional growth.
George Villaluz
Maintenance Manager
Juliet Chan
Finance and Accounting Specialist
John Canasa
Maintenance Specialist
John is a seasoned professional with a diverse background spanning over two decades across multiple industries. His journey began when he embarked on a career in the airline industry for 10 years, where he honed his skills as a supervisor within the customer service team. His dedication and leadership qualities propelled him into a position of influence, ensuring smooth operations and excellent service delivery to passengers.
Seeking new challenges and opportunities for growth, John transitioned to the dynamic tourism sector in Dubai, where he served as a team leader for five years. In this role, he not only managed a team but also played a pivotal role in promoting Dubai as a premier tourist destination. His experience in the vibrant tourism industry equipped him with a deep understanding of customer needs and preferences, as well as the importance of providing exceptional experiences.
Eager to explore further horizons, John ventured into the realm of real estate in the United States, where he spent five years specializing in sales and marketing. His time in the real estate industry allowed him to develop strong negotiation skills, a keen eye for market trends, and an ability to forge lasting relationships with clients.
Now, John has redirected his expertise and commitment to KeyOpp as a maintenance coordinator. In this role, he utilizes his extensive background in customer service, leadership, and sales to effectively address the maintenance needs of clients. With his wealth of experience across different industries, John brings a unique perspective and valuable insights to his role, ensuring that clients receive top-notch service and support for their maintenance requirements.
Anupama Gupta
Senior Marketing Strategy Manager
Anupama’s journey began with a deep curiosity for design, leading her to complete a 3-year diploma in Design and Animation. However, her passion for Marketing and Real Estate soon took center stage. With 10 years of experience, she has helped brands scale and thrive by crafting strategic, data-driven solutions and building a strong digital presence.
As a Senior Marketing Strategy Manager At KeyOpp, Anupama plays a pivotal role in driving digital growth, mentoring teams, and creating structured processes that align with business objectives. Her expertise spans SEO strategy, performance optimization, campaign leadership, and creative coordination.
Beyond work, she is an avid solo traveler, always looking forward to her next adventure.
Marjorie Batinga
Transaction Coordinator
I began my Real Estate career in 2020 as a Compliance Transaction Coordinator. I was their very first virtual assistant. As a pioneer, I finally became team leader.
As I work and communicate with agent’s Transaction Coordinators everyday, my interest to work as one arises. Then I was lucky to land a job as a Transaction Coordinator. From there, I knew this is the career I really wanted to excel in.
My time with KeyOpp gave great chances, including working as a customer support agent. This work broadened my education and allowed me to interact with a wide range of people, all while satisfying my intrinsic drive to help others.